{
  "id": 7747954,
  "title": "Are first impressions as important as we think?",
  "url": "https://urgent.news/2026/09/16/are-first-impressions-as-important-as-we-think",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-16T08:00:00.000Z",
  "source": {
    "name": "Fast Company",
    "slug": "fast-company",
    "url": "https://www.fastcompany.com/91596647/first-impressions-important-science"
  },
  "original_language": "en",
  "account": "First impressions often shape our opinions of others before we truly get to know them, a phenomenon known as prejudice. However, we can learn to give people the benefit of the doubt and suspend rapid, stereotypical judgments of others. While we all believe that we cannot judge a book by its cover, the reality is that first impressions are frequently formed quickly and may prove difficult to change.\n\nA recent study analyzing numerous research studies reveals several key points about first impressions. First, we tend to judge people holistically, forming overall judgments based on various aspects such as competence, warmth, trustworthiness, and dominance. This holistic approach often leads to the formation of stereotypes, as we may overlook individual traits and instead categorize people as \"good\" or \"bad.\"\n\nSecond, the way we communicate is more important than the content of our message during first impressions. Nonverbal communication and the style in which we convey information carry more weight than the actual content being communicated. This means that effective communication training and coaching can be more impactful than expressing our ideas with conviction.\n\nThird, first impressions are particularly influential for relationship outcomes, such as liking, relationship quality, trust, and future interpersonal contact. They play a significant role in how we perceive someone's competence and performance, often more so than performance itself. For example, an impression made in an interview may be more important for future coworker relationships than whether or not the job is secured.\n\nLastly, while first impressions are powerful, they are not immutable. They can change over time, although they tend to be quite durable. This means that we have the ability to make a second impression, but it may not be as strong or lasting as the initial one. Therefore, it is essential to make a strong first impression and then leverage the power of impression management to foster positive relationships moving forward.",
  "summary": "Although most people see themselves as open-minded, we all tend to judge others before we truly get to know them . Prejudging people before we even properly interact with them is the norm, and the origin of the term prejudice . And yet, we can also learn to give people the benefit of the doubt and coach ourselves to suspend rapid and stereotypical evaluations of others when we want—it’s just that…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}