{
  "id": 774697,
  "title": "Where Mbappe will go if he breaks up with Nike",
  "url": "https://urgent.news/2026/08/13/where-mbappe-will-go-if-he-breaks-up-with-nike",
  "topic": "business",
  "section": "Business",
  "published": "2026-08-13T13:00:00.000Z",
  "source": {
    "name": "City AM",
    "slug": "city-am",
    "url": "https://www.cityam.com/where-will-mbappe-go-if-he-ditches-lucrative-nike-boot-deal/"
  },
  "original_language": "en",
  "account": null,
  "summary": "With rumours swirling about Kylian Mbappe’s future with Nike, marketing expert Steve Martin breaks down what could come next. I have spent more than 30 years working in sports marketing, and one of the most consistent truths I have learned is that the football boot market is one of the most tightly controlled consumer categories [...]",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}