{
  "id": 7739165,
  "title": "Oksana Brovko: “Ukrainian Media Are Not Only Asking for Help — Today They Can Share Experience with Foreign Colleagues and Teach Them”",
  "url": "https://urgent.news/2026/09/16/oksana-brovko-ukrainian-media-are-not-only-asking-for-help-today-they",
  "topic": "world",
  "section": "World",
  "published": "2026-09-16T08:00:41.000Z",
  "source": {
    "name": "UATV English",
    "slug": "uatv-english",
    "url": "https://uatv.ua/en/oksana-brovko-ukrainian-media-are-not-only-asking-for-help-today-they-can-share-experience-with-foreign-colleagues-and-teach-them/"
  },
  "original_language": "en",
  "account": "This year marks the 15th annual Media Congress in Lviv, gathering Ukrainian regional and local media representatives, international experts, and partners. The event's theme this year is \"People. Trust. Solutions,\" focusing on media financial sustainability, trust among audiences, artificial intelligence, innovative editing, investigative journalism, and the challenges faced during wartime.\n\nOksana Brovko, director of the Association of Independent Regional Publishers of Ukraine, discusses the evolution of the Congress over the years. Since its inception more than 15 years ago, the name has changed multiple times to adapt to the shifting landscape of Ukrainian media. Initially known as the All-Ukrainian Newspaper Congress, it later became the Media Congress, and finally, the current name. Brovko emphasizes that these name changes were intentional, aiming to build trust and confidence among regional newsrooms, encouraging them to embrace digital transformation despite initial reluctance.\n\nDuring the full-scale invasion, the Association of Independent Regional Publishers witnessed significant changes in the needs and work of regional media. Initially, the Association focused on providing a platform for regional independent media to share experiences and advocate for their interests. However, the outbreak of war forced many journalists to pivot from traditional reporting to military correspondence, disrupting the stability that supported the business models of regional newsrooms. With the media market rapidly evolving, war-related challenges further jeopardized the sustainability of these outlets.\n\nBrovko highlights the importance of preparing media professionals for future opportunities and changes, even amidst the ongoing conflict. She urges regional media managers and leaders to invest in technological and technical preparations, such as implementing paywalls and other monetization strategies. While large national media outlets like Ukrainian Pravda and NV can afford more ambitious moves, she stresses that regional media must lay a solid foundation now to avoid jeopardizing their future as independent players in a post-war Ukraine.",
  "summary": "This year, the XV Media Congress will take place in Lviv, bringing together representatives of Ukrainian regional and local media, international experts and partners. This year's event theme is \"People. Trust. Solutions.\" The focus is on media financial sustainability, audience trust, artificial intelligence and editorial innovations, investigative journalism, and the challenges of working during…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}