{
  "id": 7720869,
  "title": "The Latest Payments Battle Point: AI Agents For Merchants",
  "url": "https://urgent.news/2026/09/16/the-latest-payments-battle-point-ai-agents-for-merchants",
  "topic": "ai",
  "section": "AI",
  "published": "2026-09-16T05:30:29.000Z",
  "source": {
    "name": "Inc42",
    "slug": "inc42",
    "url": "https://inc42.com/features/the-latest-payments-battle-point-ai-agents-for-merchants/"
  },
  "original_language": "en",
  "account": "The Global Fintech Fest 2026 showcased numerous Indian payments giants unveiling AI agents designed to streamline merchant operations. Five major B2B payments platforms introduced these agents capable of recovering lost sales, reconciling chargebacks, pursuing refunds, and executing transactions. BharatPe launched an Agentic AI assistant built on Google Cloud’s Gemini Enterprise, working across 60+ systems to resolve complaints and chargebacks while recommending products. PayU introduced Agent HQ, a platform where merchants deploy agents per job. Cashfree rolled out Relay, an agent for payment operations, and Pine Labs went further by allowing an agent to complete purchases itself. The AI agents are proving adept at recovering failed payments, confirming orders, filing disputes, and reconciling chargebacks, taking work off the merchant's plate. Reeju Datta, cofounder of Cashfree, notes that the focus has shifted from AI serving as a copilot to AI completing tasks independently. Examples include recovering abandoned carts, confirming cash-on-delivery orders, managing subscription renewals, filing disputes before deadlines, and reconciling chargebacks. Some agents even demonstrate autonomous purchasing capabilities, like Pine Labs' demonstration where a customer can ask an agent to track an iPhone's price and complete the purchase once it drops by 40%. While these agents are currently focused on recovering money and handling routine tasks, they have the potential to become more autonomous and benefit merchants by engaging dormant customers. However, the level of autonomy agents should be granted remains a key consideration, with payments platforms employing varying control mechanisms to ensure proper boundaries are maintained.",
  "summary": "Almost every Indian payments giant delivered a similar pitch at the Global Fintech Fest 2026 organised last week: merchants no…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}