{
  "id": 7718306,
  "title": "Stella Artois debuts Pure Gold premium lager in Korea",
  "url": "https://urgent.news/2026/09/16/stella-artois-debuts-pure-gold-premium-lager-in-korea-7718306",
  "topic": "world",
  "section": "World",
  "published": "2026-09-16T06:02:04.000Z",
  "source": {
    "name": "The Korea Times",
    "slug": "the-korea-times-koreatimes",
    "url": "https://www.koreatimes.co.kr/business/companies/20260916/stella-artois-debuts-pure-gold-premium-lager-in-korea"
  },
  "original_language": "en",
  "account": null,
  "summary": "Stella Artois has launched a new premium lager called Pure Gold in Korea, marking the brand's first entry into the Asian market. The new beer features a lower alcohol content of 4.2 percent, along with zero sugar and zero gluten, offering a lighter drinking experience while maintaining its delicate, clean flavor. Pure Gold, which was first introduced in Brazil, will be available in 330-milliliter and 500-milliliter cans, as well as 500-milliliter bottles, beginning in late September across the country. The packaging design is inspired by the beer's unique characteristics, and the product will debut in premium restaurants in Seoul and the capital region before expanding to other venues. Online platforms will also offer various package options, including a 500-milliliter eight-can package and a package with eight 500-milliliter cans and a Stella Artois chalice, with the latter available starting October 15.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "The Korea Times",
        "title": "SC Bank Korea offers up to 4% premium on Hi Account in new customer push",
        "url": "https://urgent.news/2026/09/16/sc-bank-korea-offers-up-to-4-premium-on-hi-account-in-new-customer",
        "published": "2026-09-16T05:12:04.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}