{
  "id": 771729,
  "title": "Sensor Tower: 89% of GTA6 preorders are for the $100 ultimate edition",
  "url": "https://urgent.news/2026/08/13/sensor-tower-89-of-gta6-preorders-are-for-the-100-ultimate-edition",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-08-13T14:00:44.000Z",
  "source": {
    "name": "GamesIndustry",
    "slug": "gamesindustry",
    "url": "https://www.gamesindustry.biz/sensor-tower-89-of-gta6-preorders-are-for-the-100-ultimate-edition"
  },
  "original_language": "en",
  "account": "Digital analytics provider Sensor Tower has revealed that 89% of preorders for GTA6 are for the premium $100 edition, rather than the $80 standard edition. This premium preference is evenly split between Xbox and PlayStation platforms, with 90% of Xbox buyers and 88.5% of PlayStation buyers choosing the ultimate edition. Sensor Tower's Senior Vice President and General Manager of Video Game Insights, Karl Kontus, expressed surprise at the 90% premium share, noting that such a high percentage is unprecedented in the gaming industry. Kontus attributes the high pre-order sales of the ultimate edition to its additional content, which includes exclusive perks such as vehicle customisation shops and a modding platform. While he expects the premium edition's sales share to drop as more casual players acquire the game post-launch, he predicts the split between the $80 standard and $100 ultimate editions at launch will likely be closer to 50/50. The success of the premium edition's pre-orders could translate to a significant sales figure, potentially reaching over 40 million units by launch, according to Kontus.",
  "summary": "The digital intelligence firm Sensor Tower reports that 89% of preorders for GTA6 are for the $100 ultimate edition rather than the $80 standard edition. Read more",
  "key_points": [
    "89% of GTA6 preorders are for premium $100 edition",
    "Premium edition split evenly between Xbox and PlayStation",
    "Sensor Tower's Karl Kontus surprised by 90% premium share"
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}