{
  "id": 7716192,
  "title": "Stella Artois debuts Pure Gold premium lager in Korea",
  "url": "https://urgent.news/2026/09/16/stella-artois-debuts-pure-gold-premium-lager-in-korea",
  "topic": "world",
  "section": "World",
  "published": "2026-09-16T05:52:04.000Z",
  "source": {
    "name": "The Korea Times",
    "slug": "the-korea-times",
    "url": "https://www.koreatimes.co.kr/business/companies/20260916/stella-artois-debuts-pure-gold-premium-lager-in-korea"
  },
  "original_language": "en",
  "account": null,
  "summary": "Stella Artois has launched a new premium lager called Pure Gold in Korea, marking its debut as the first Asian market to receive the product. The Belgian beer brand has introduced Pure Gold, which boasts zero sugar and zero gluten, along with a lower alcohol content of 4.2 percent, aiming to provide a lighter drinking experience while maintaining a delicate, clean flavor. The launch of Pure Gold in Korea follows its initial introduction in Brazil and will be available nationwide from late September. The new lager will be sold in various packaging options, including 330-milliliter and 500-milliliter cans, 500-milliliter bottles, and a 500-milliliter eight-can package, with the latter set to launch on September 28 and a package containing eight 500-milliliter cans and a Stella Artois chalice on October 15. The initial distribution will focus on premium restaurants in Seoul and the capital region, with online platforms offering assorted packages.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "The Korea Times",
        "title": "SC Bank Korea offers up to 4% premium on Hi Account in new customer push",
        "url": "https://urgent.news/2026/09/16/sc-bank-korea-offers-up-to-4-premium-on-hi-account-in-new-customer",
        "published": "2026-09-16T05:12:04.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}