{
  "id": 7697048,
  "title": "Amazon's next big sale has been confirmed for Australia — here are the dates for Prime Big Deal Days",
  "url": "https://urgent.news/2026/09/16/amazons-next-big-sale-has-been-confirmed-for-australia-here-are-the",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-09-16T03:13:48.000Z",
  "source": {
    "name": "Tom's Guide",
    "slug": "tom-s-guide",
    "url": "https://www.tomsguide.com/sales-events/amazons-next-big-sale-has-been-confirmed-for-australia-here-are-the-dates-for-prime-big-deal-days"
  },
  "original_language": "en",
  "account": "Amazon has confirmed its next big sale for Australia, known as Prime Big Deal Days, which kicks off on September 29 and runs for a full week until October 5. This early Prime sale, earlier than usual, offers discounts across hundreds of thousands of products. Most states will enjoy a long weekend from October 3-5, 2026, making it a perfect opportunity to shop for the festive season. Typically, this sale starts the first week of October, but Amazon has decided to bring it forward this year. Prime members can expect deals on tech, homewares, and appliances, ensuring a great opportunity to shop for Christmas. With only 99 days left until Christmas, many anticipate the best Amazon deals of the year during this event.",
  "summary": "Amazon Prime Big Deal Days 2026 has officially been confirmed for September 29 to October 5, 2026, in Australia, following on from July's weeklong members-only sale.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 3,
    "also_reported_by": [
      {
        "outlet": "Mashable",
        "title": "Pokémon TCG 30th Celebration Mini Tins are already on sale at Amazon — act fast to save $5",
        "url": "https://urgent.news/2026/09/15/pokemon-tcg-30th-celebration-mini-tins-are-already-on-sale-at-amazon",
        "published": "2026-09-15T10:58:28.000Z"
      },
      {
        "outlet": "TechRadar",
        "title": "Amazon is set to kick off Black Friday with its Prime Big Deal Days sale this October — here's everything you need to know",
        "url": "https://urgent.news/2026/09/15/amazon-is-set-to-kick-off-black-friday-with-its-prime-big-deal-days",
        "published": "2026-09-15T11:19:03.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}