{
  "id": 7681955,
  "title": "Amazon announces Prime Big Deal Days dates for 2026 in Australia — and the sale is earlier than expected",
  "url": "https://urgent.news/2026/09/16/amazon-announces-prime-big-deal-days-dates-for-2026-in-australia-and",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-09-16T01:53:45.000Z",
  "source": {
    "name": "TechRadar",
    "slug": "techradar",
    "url": "https://www.techradar.com/seasonal-sales/amazon-announces-prime-big-deal-days-dates-for-2026-in-australia-and-the-sale-is-earlier-than-expected"
  },
  "original_language": "en",
  "account": "Amazon has announced the dates for its Prime Big Deal Days sale in Australia for 2026, which will occur earlier than anticipated. The event will run for seven days, from September 29 to October 5, 2026, coinciding with the Labour Day long weekend in New South Wales, South Australia, and the Australian Capital Territory. This is a week earlier than the previous year's event, which ran from October 7 to 13, 2025. The shorter duration is likely intended to create a buffer before Black Friday in late November and to align with the earlier July Prime Day. The Prime Big Deal Days are not as extensive as Prime Day or Black Friday but could include record-low prices. Expect discounts on popular brands like Apple, Samsung, Dyson, Breville, and Amazon's own products, including Kindle ereaders, Echo smart speakers, and Ring video doorbells. The best deals are expected to be exclusive to Amazon Prime members, while some offers will be open to all. A 30-day free trial is available for those interested in joining Prime.",
  "summary": "Amazon Australia has revealed when its next Prime Big Deal Days sale will be — the weeklong sale starts September 29 and will span across the Labour Day/King’s Birthday long weekend.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 4,
    "also_reported_by": [
      {
        "outlet": "Mashable",
        "title": "Pokémon TCG 30th Celebration Mini Tins are already on sale at Amazon — act fast to save $5",
        "url": "https://urgent.news/2026/09/15/pokemon-tcg-30th-celebration-mini-tins-are-already-on-sale-at-amazon",
        "published": "2026-09-15T10:58:28.000Z"
      },
      {
        "outlet": "TechRadar",
        "title": "Amazon is set to kick off Black Friday with its Prime Big Deal Days sale this October — here's everything you need to know",
        "url": "https://urgent.news/2026/09/15/amazon-is-set-to-kick-off-black-friday-with-its-prime-big-deal-days",
        "published": "2026-09-15T11:19:03.000Z"
      },
      {
        "outlet": "Tom's Guide",
        "title": "Amazon's next big sale has been confirmed for Australia — here are the dates for Prime Big Deal Days",
        "url": "https://urgent.news/2026/09/16/amazons-next-big-sale-has-been-confirmed-for-australia-here-are-the",
        "published": "2026-09-16T03:13:48.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}