{
  "id": 7673010,
  "title": "Newell Brands puts internal audit at the heart of AI adoption",
  "url": "https://urgent.news/2026/09/16/newell-brands-puts-internal-audit-at-the-heart-of-ai-adoption",
  "topic": "ai",
  "section": "AI",
  "published": "2026-09-16T00:57:10.000Z",
  "source": {
    "name": "SiliconANGLE",
    "slug": "siliconangle",
    "url": "https://siliconangle.com/2026/09/15/newell-brands-puts-internal-audit-at-the-heart-of-ai-adoption-amplify/"
  },
  "original_language": "en",
  "account": "Newell Brands places internal audit at the center of its AI adoption strategy, according to Keri Tracy, the company's vice president and chief audit executive. Tracy explains that audit plays a critical role in helping businesses determine the pace of automation and ensuring appropriate controls and accountability. The company tailors its deployment speed to the risks involved, with customer order-status agents moving faster than fixed-asset-accounting agents, which require more stringent financial oversight. Newell Brands also emphasizes \"lean before AI,\" applying lean and Six Sigma techniques to processes before incorporating AI. Tracy highlights the importance of connecting business teams and technology specialists, advocating for employee involvement in change management to ensure successful AI implementation.",
  "summary": "Internal audit can help companies determine how quickly to automate business processes. That role grows more consequential as AI takes on work that requires clear controls and accountability. At Newell Brands Inc., auditors combine governance responsibilities with process optimization. Their involvement helps the business consider controls as adoption advances, according to Keri Tracy (pictured),…",
  "key_points": [
    "Newell Brands prioritizes internal audit in AI adoption",
    "Audit determines automation pace and ensures accountability",
    "Lean approach applied before AI integration"
  ],
  "editors_take": "Newell Brands' emphasis on internal audit and process optimisation before AI adoption signals a strategic approach that prioritises control and accountability over rapid automation.",
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}