{
  "id": 7641713,
  "title": "Dreamforce 2026 | Salesforce CEO Benioff unveils ‘AIForce’ as protesters demand end to ICE contracts",
  "url": "https://urgent.news/2026/09/15/dreamforce-2026-salesforce-ceo-benioff-unveils-aiforce-as-protesters",
  "topic": "ai",
  "section": "AI",
  "published": "2026-09-15T21:47:49.000Z",
  "source": {
    "name": "The Hindu - Sci-Tech",
    "slug": "the-hindu-sci-tech",
    "url": "https://www.thehindu.com/sci-tech/technology/salesforce-dreamforce-2026-aiforce-unveiled-ice-contracts-protesters-ai-safety/article71470012.ece"
  },
  "original_language": "en",
  "account": "On September 15, 2026, Salesforce CEO Marc Benioff unveiled 'AIForce' at the company's annual Dreamforce convention in San Francisco, amidst protests against the tech giant's contracts with the U.S. Immigration and Customs Enforcement (ICE). The event featured a Hawaiian blessing, a performance by singer Gwen Stefani, and two enterprise AI ads starring Matthew McConaughey.\n\nBenioff positioned AIForce as an \"interface revolution,\" promising dynamic, intelligent, composable, and live AI interfaces. He emphasized that AI models alone cannot run an enterprise, as models are probabilistic and lack the enterprise context and governance already present in Salesforce's systems. The new offering ensures zero data retention and refutes reports of client data being used to build other AI products.\n\nAnthropic CEO Dario Amodei and Nvidia CEO Jensen Huang joined the session, discussing AI safety and industry standards. Amodei emphasized the need for global, industry-wide safety standards and expressed surprise at the rapid growth of AI among businesses. He called for transparency and investment in safety measures. Huang, on the other hand, argued that companies should self-regulate and ensure product safety before release, rejecting the notion that market forces should dictate AI development. The protesters outside the Moscone Center voiced their concerns, demanding an end to Salesforce's contracts with ICE and better AI safety practices.",
  "summary": "Anthropic CEO Dario Amodei and Nvidia CEO Jensen Huang, who took part in keynote interviews, expressed drastically different views on regulating the AI industry",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "CNBC Technology",
        "title": "Salesforce CEO Marc Benioff joins growing chorus of tech leaders warning about AI risks",
        "url": "https://urgent.news/2026/09/15/salesforce-ceo-marc-benioff-joins-growing-chorus-of-tech-leaders",
        "published": "2026-09-15T22:31:45.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}