{
  "id": 7639306,
  "title": "The New Rules of Great Design",
  "url": "https://urgent.news/2026/09/15/the-new-rules-of-great-design",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-15T21:10:52.000Z",
  "source": {
    "name": "Fast Company",
    "slug": "fast-company",
    "url": "https://www.fastcompany.com/91608007/the-new-rules-of-great-design"
  },
  "original_language": "en",
  "account": null,
  "summary": "The New Rules of Great Design is a panel discussion featuring industry experts Carson Caprara, Chief Product Officer of Brooks Running; Brooke Ellis, Chief Design Officer of Block; and Emily Galloway, Senior Director of Product Design at Spotify. Moderated by Liz Stinson, Senior Editor of Fast Company, the conversation delves into the evolving principles of great design in the age of AI and increased consumer choice. The panelists share their insights on uncovering consumer needs, integrating AI into the creative process, and making strategic decisions about product development and discontinuation.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}