{
  "id": 7632081,
  "title": "From Ads to Entertainment: Why Brands Are Becoming Storytellers",
  "url": "https://urgent.news/2026/09/15/from-ads-to-entertainment-why-brands-are-becoming-storytellers",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-15T20:45:25.000Z",
  "source": {
    "name": "Fast Company",
    "slug": "fast-company",
    "url": "https://www.fastcompany.com/91607979/from-ads-to-entertainment-why-brands-are-becoming-storytellers"
  },
  "original_language": "en",
  "account": null,
  "summary": "The article from Fast Company explores the evolving landscape of brand marketing, where companies are shifting from traditional advertising to creating branded entertainment. This transformation is spearheaded by industry leaders like Scott Brown, Yasmin Dastmalchi, and Michael Sugar, who are pioneering the creation of microdramas, episodic series, films, and creator-led content. By moving beyond the 30-second spot, these brands are blurring the lines between marketing and media, aiming to build audiences, shape culture, and drive business in new and engaging ways. This shift signifies a new set of rules for storytelling, where brands are now active storytellers rather than mere advertisers.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}