{
  "id": 7632080,
  "title": "How to Disrupt a Legacy Industry",
  "url": "https://urgent.news/2026/09/15/how-to-disrupt-a-legacy-industry",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-15T20:51:00.000Z",
  "source": {
    "name": "Fast Company",
    "slug": "fast-company",
    "url": "https://www.fastcompany.com/91607987/how-to-disrupt-a-legacy-industry"
  },
  "original_language": "en",
  "account": null,
  "summary": "Fast Company features an interview with Elizabeth Banks and Marian Leitner-Waldman, co-owners and chief creative officers of Archer Roose Wines, discussing how they disrupted the traditional wine industry. The interview highlights their innovative approach to marketing and positioning Archer Roose canned wine, which transformed it from a novelty product to a premium category in the market. Banks and Leitner-Waldman emphasize the importance of authentic partnerships over traditional endorsements and share insights on what it takes to break into and reshape a legacy industry.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}