{
  "id": 763028,
  "title": "Screen-free nostalgia hits the cereal aisle with the return of real toys",
  "url": "https://urgent.news/2026/08/13/screen-free-nostalgia-hits-the-cereal-aisle-with-the-return-of-real",
  "topic": "business",
  "section": "Business",
  "published": "2026-08-13T10:30:00.000Z",
  "source": {
    "name": "Fast Company",
    "slug": "fast-company",
    "url": "https://www.fastcompany.com/91589183/screen-free-nostalgia-hits-the-cereal-aisle-with-the-return-of-real-toys"
  },
  "original_language": "en",
  "account": null,
  "summary": "As breakfast cereal sales have fallen, food manufacturers have turned to an old trick to try and attract consumers back: the cereal box prize. Breakfast cereal sales have fallen more than 13% in five years , from 2.47 billion units sold in 2021 to 2.14 billion units in 2025, according to NielsenIQ data, and some of the most colorful, eye-catching brands are on the verge of losing their bright…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}