{
  "id": 7610437,
  "title": "Why the Future of Innovation Depends on Creatives",
  "url": "https://urgent.news/2026/09/15/why-the-future-of-innovation-depends-on-creatives",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-15T17:40:57.000Z",
  "source": {
    "name": "Fast Company",
    "slug": "fast-company",
    "url": "https://www.fastcompany.com/91607856/why-the-future-of-innovation-depends-on-creatives"
  },
  "original_language": "en",
  "account": "In a world where artificial intelligence and advanced technology are attracting massive investments, an essential question arises: what about the artists, designers, filmmakers, musicians, and other creative thinkers who shape our culture? At a time when conventional funding models are facing challenges and creative talent risks being overlooked, investing in human creativity is no longer just a cultural imperative—it is a vital innovation strategy.\n\nThis thought-provoking discussion brought together Holly Fraser, Editor-in-Chief of WePresent and Vice President of Content at WeTransfer; Jason Schupbach, President of Fashion Institute of Technology, and Everette Taylor, CEO of Kickstarter. Moderated by Kc Ifeanyi, Executive Director of Editorial Programming at Fast Company, the conversation explored why creative talent remains one of our most valuable—and underinvested—assets.\n\nThe panelists delved into how institutions and businesses can create new pathways for independent creators to thrive. They examined the steps required to build a more sustainable ecosystem for cultural innovation, ensuring that the invaluable human creativity continues to drive progress in the future.",
  "summary": "Featuring Holly Fraser, Editor-in-Chief of WePresent, VP of Content, WeTransfer; Jason Schupbach, President, Fashion Institute of Technology and Everette Taylor, CEO, Kickstarter Moderated by Kc Ifeanyi, Executive Director of Editorial Programming, Fast Company AI and advanced technology are attracting unprecedented investment. But what happens to the artists, designers, filmmakers, musicians,…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}