{
  "id": 7600659,
  "title": "BoF LIVE | Building Cultural Relevance on TikTok",
  "url": "https://urgent.news/2026/09/15/bof-live-building-cultural-relevance-on-tiktok-7600659",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-15T13:43:00.000Z",
  "source": {
    "name": "Business of Fashion",
    "slug": "business-of-fashion",
    "url": "https://www.businessoffashion.com/events/marketing-pr/building-cultural-relevance-on-tiktok/"
  },
  "original_language": "en",
  "account": null,
  "summary": "Join us for our next BoF LIVE on Wednesday, Sept. 16, at 15:00 BST / 10:00 EDT as the authors of our latest report ‘Inside Fashion & Sports E-Commerce’ unpack what really matters to customers when shopping online today.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "Business of Fashion",
        "title": "BoF LIVE | Building Cultural Relevance on TikTok",
        "url": "https://urgent.news/2026/09/15/bof-live-building-cultural-relevance-on-tiktok",
        "published": "2026-09-15T13:43:00.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}