{
  "id": 7593353,
  "title": "Amazon Announces the Dates for Its Next Prime Day Sale",
  "url": "https://urgent.news/2026/09/15/amazon-announces-the-dates-for-its-next-prime-day-sale",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-15T15:39:48.000Z",
  "source": {
    "name": "IGN",
    "slug": "ign",
    "url": "https://www.ign.com/articles/amazon-prime-day-october-sale-announcement-2026"
  },
  "original_language": "en",
  "account": "Amazon has announced the dates for its next Prime Day sale, scheduled for October 6-7, 2026. Prime members will have a two-day window to hunt for discounts across various categories such as games, tech, TVs, Amazon devices, and more. This marks a return to the more familiar format of Amazon's fall event, with Prime Big Deal Days running for 48 hours, similar to last year. Standout Early Deals are already live, with deals on items like amiibo, Pokemon TCG, 4K Blu-rays, and comics. Prime Big Deal Days is an exclusive event for Prime members, offering deals that are not available to non-members. Some Amazon hardware, such as Kindle e-readers, Fire tablets, Fire TV devices, and Echo speakers, are known to receive significant discounts during this event. Additionally, there is a window of opportunity before Black Friday in November, making Prime Big Deal Days an important opportunity for early holiday shopping.",
  "summary": "Amazon has revealed that its next Prime exclusive shopping event, Prime Big Deal Days runs October 6-7, so there's not long to wait.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}