{
  "id": 75916,
  "title": "How Elements Wellness Borrowed Eureka Forbes’ Playbook To Build A ₹1,264 Cr Wellness Brand",
  "url": "https://urgent.news/2026/08/03/how-elements-wellness-borrowed-eureka-forbes-playbook-to-build-a-1",
  "topic": "business",
  "section": "Business",
  "published": "2026-08-03T06:28:50.000Z",
  "source": {
    "name": "Inc42",
    "slug": "inc42",
    "url": "https://inc42.com/startups/how-elements-wellness-borrowed-eureka-forbes-playbook-to-build-a-%e2%82%b91264-cr-wellness-brand/"
  },
  "original_language": "en",
  "account": "Rajesh Chandan's health scare in the early 2010s led him to explore Ayurveda, India's traditional system of medicine. After enduring a grueling two-year struggle with allopathic treatments, Chandan found Ayurveda to be the key to his recovery. This personal journey ignited a desire to help others and inspired him to co-found Elements Wellness in 2013. Initially, Chandan and his partners faced challenges in convincing consumers to switch from their long-used products to their new, healthier offerings. To overcome this hurdle, the company focused on creating high-quality, AYUSH-certified Ayurvedic formulations that seamlessly integrated into daily routines. Today, Elements Wellness boasts over 110 products spanning personal care, healthcare, food, and beverages, serving more than 14 million customers through a vast network of wellness experts across India.",
  "summary": "In the early 2010s, Rajesh Chandan, then in his 30s and years before he founded IndiaShoppe in 2013, faced a…",
  "key_points": [
    "Rajesh Chandan's health crisis sparked Elements Wellness",
    "Co-founded in 2013 to promote Ayurvedic wellness products",
    "Serves 14 million customers with 110+ product lines"
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}