{
  "id": 7583260,
  "title": "Amazon's October Prime Day dates are official — but I'd shop these 15 early deals before the sale starts",
  "url": "https://urgent.news/2026/09/15/amazons-october-prime-day-dates-are-official-but-id-shop-these-15",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-09-15T15:54:12.000Z",
  "source": {
    "name": "TechRadar",
    "slug": "techradar",
    "url": "https://www.techradar.com/seasonal-sales/amazons-october-prime-day-dates-are-official-but-id-shop-these-15-early-deals-before-the-sale-starts"
  },
  "original_language": "en",
  "account": "The October Prime Day sale has been officially announced by Amazon, taking place on October 7 and 8. Prime members will enjoy a 48-hour shopping event, which precedes the Black Friday sales from competitors like Walmart, Target, and Best Buy. In addition to the main sale, Amazon has released a list of early deals that are now available for everyone to shop.\n\nTechRadar's deals editor, who has covered Prime Day for nine years, has curated a list of 15 of the best early Prime Day deals. These deals include significant discounts on tech gadgets such as TVs, headphones, and smartwatches from brands like LG, Apple, and Garmin. There are also deals on appliances like vacuums and coffee makers, as well as discounts on Amazon's own smart home devices starting at just $17.99.\n\nHere are the top deals from the list:\n\n1. Fire TV Stick 4K Select: Originally priced at $49.99, it is now available for $17.99 when you apply the code 4KSAVEFTV at checkout. This 4K streaming stick offers high-resolution streaming at an affordable price, making it a great value option for everyday use.\n\n2. AirTag 4 Pack (2nd generation): This Apple product, usually priced at $99, is currently on sale for $79.99, the lowest price seen by TechRadar. The AirTag is a versatile accessory for tracking belongings, offering long battery life and easy iPhone integration for locating lost items.\n\n3. Tune 530BT On-Ear Bluetooth Headphones: Normally priced at $59.95, these headphones are now discounted to $39.95. With up to 76 hours of battery life and quick USB-C charging, they are a convenient and affordable choice for wireless headphones on the go.",
  "summary": "Amazon has confirmed the dates for its October Prime Day, and the retailer has released early deals - shop my top 15 picks on TVs, appliances, smart home gadgets, and more.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 3,
    "also_reported_by": [
      {
        "outlet": "Mashable",
        "title": "Pokémon TCG 30th Celebration Mini Tins are already on sale at Amazon — act fast to save $5",
        "url": "https://urgent.news/2026/09/15/pokemon-tcg-30th-celebration-mini-tins-are-already-on-sale-at-amazon",
        "published": "2026-09-15T10:58:28.000Z"
      },
      {
        "outlet": "TechRadar",
        "title": "Amazon is set to kick off Black Friday with its Prime Big Deal Days sale this October — here's everything you need to know",
        "url": "https://urgent.news/2026/09/15/amazon-is-set-to-kick-off-black-friday-with-its-prime-big-deal-days",
        "published": "2026-09-15T11:19:03.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}