{
  "id": 7580588,
  "title": "CCPA Fines Rapido ₹10 Lakh For Alleged Dark Patterns, Misleading Fare Prompts In Ride Bookings",
  "url": "https://urgent.news/2026/09/15/ccpa-fines-rapido-10-lakh-for-alleged-dark-patterns-misleading-fare",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-15T15:09:25.000Z",
  "source": {
    "name": "Free Press Journal",
    "slug": "free-press-journal",
    "url": "https://www.freepressjournal.in/business/ccpa-fines-rapido-10-lakh-for-alleged-dark-patterns-misleading-fare-prompts-in-ride-bookings"
  },
  "original_language": "en",
  "account": "The Central Consumer Protection Authority (CCPA) has imposed a fine of Rs 10 lakh on Roppen Transportation Services Private Limited, the operator of ride-hailing platform Rapido, for engaging in misleading advertising practices and using dark patterns on the platform. The penalty was announced on September 15, 2026, following a sector-wide examination of cab and bike-taxi aggregator platforms in India, with a focus on pre-ride tipping and dynamic pricing practices.\n\nThe CCPA found that Rapido displayed prompts such as \"Higher the price, higher the chance of getting a ride\" and \"Captains aren't accepting at Rs 60. Try adding +10, +20, +30\" while a rider's booking was still being processed. The authority stated that these prompts created a false impression that increasing the fare would improve the chances of getting a ride quickly, leading to a practice known as \"Confirm Shaming.\" This practice artificially pressured riders to pay more before their rides were confirmed, creating a sense of urgency and fear of losing the ride if they declined to pay the increased price.\n\nAdditionally, the CCPA examined Rapido's \"Set your price\" slider and found that its color-coded design influenced riders' pricing decisions. The color green indicated a higher chance of getting a ride when the price was increased, while red or orange warnings appeared when the price was lowered. The authority also noted that the slider allowed for a greater range of fare increases compared to fare reductions.",
  "summary": "New Delhi, Sep 15: The Central Consumer Protection Authority (CCPA) on Tuesday said that it has imposed a penalty of Rs 10 lakh on Roppen Transportation Services Private Limited, which operates the ride-hailing platform Rapido, for misleading advertisements, unfair trade practices, an unfair contract and the use of dark patterns to prompt riders to pay more before their rides were confirmed. CCPA…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}