{
  "id": 7579580,
  "title": "Okyeame Kwame named new brand ambassador for Rosa Tiles",
  "url": "https://urgent.news/2026/09/15/okyeame-kwame-named-new-brand-ambassador-for-rosa-tiles",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-09-15T15:15:00.000Z",
  "source": {
    "name": "MyJoyOnline Ghana",
    "slug": "myjoyonline-ghana",
    "url": "https://www.myjoyonline.com/okyeame-kwame-named-new-brand-ambassador-for-rosa-tiles/"
  },
  "original_language": "en",
  "account": "Ghanaian music star Okyeame Kwame has been appointed as the new brand ambassador for Rosa Tiles, a premium tile brand. The collaboration was officially announced on September 11, 2026, at the company's headquarters in Adjriganor, East Legon, Accra. The partnership aims to showcase the brand's contemporary designs, quality, and durability by aligning with Okyeame Kwame's strong cultural identity and Ghanaian excellence.\n\nOkyeame Kwame, a versatile artist who has ventured into music, fashion, entrepreneurship, and cultural advocacy, is set to prominently feature in Rosa Tiles' promotional and marketing campaigns. This move is expected to reach a wider audience of homeowners, designers, developers, and consumers interested in modern interior design.\n\nThe spokesperson for Rosa Tiles emphasized that Okyeame Kwame embodies the qualities the brand strives to project, such as timeless quality, trust, and Ghanaian excellence. The partnership with Okyeame Kwame reflects the company's belief in creating durable, beautiful, and locally made products. For Okyeame Kwame, this collaboration represents his own values of quality and longevity, making Rosa Tiles a product he can proudly support as a homeowner and Ghanaian.\n\nThe \"Tiles that elevate every space\" campaign highlights Rosa Tiles' focus on quality, durability, and contemporary design. The brand offers floor and wall tiles for various residential, commercial, and hospitality spaces, emphasizing easy maintenance and durable materials. Okyeame Kwame's new role as brand ambassador aligns with his evolving career, which extends beyond music into entrepreneurship, brand partnerships, and advocacy. This collaboration also highlights the growing trend of Ghanaian brands partnering with local creative talent to connect products with consumers through lifestyle, culture, and personality.",
  "summary": "Award-winning Ghanaian musician and cultural icon Okyeame Kwame has been unveiled as the new brand ambassador for premium tile brand Rosa Tiles.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}