{
  "id": 7573866,
  "title": "Primero raises $12M seed round led by Kaszek and General Catalyst",
  "url": "https://urgent.news/2026/09/14/primero-raises-12m-seed-round-led-by-kaszek-and-general-catalyst",
  "topic": "ai",
  "section": "AI",
  "published": "2026-09-14T15:00:34.000Z",
  "source": {
    "name": "LatamList",
    "slug": "latamlist",
    "url": "https://latamlist.com/primero-raises-12m-seed-round-led-by-kaszek-and-general-catalyst/"
  },
  "original_language": "en",
  "account": "Mexican Colombian AI startup Primero has successfully raised a significant $12 million seed round, with leading investors Kaszek and General Catalyst taking the helm. Additional participation was seen from Definition Capital, Conviction, 8VC, and various angel investors. Primero's innovative platform, Primia, seamlessly connects to clients' existing ERP, CRM, financial, warehouse management, and document systems. This integration creates a unified data layer, enabling companies to deploy AI agents while maintaining robust authentication, governance, and traceability. The newly acquired funding will be utilized by Primero to further expand its platform and assist additional large enterprises across Latin America in integrating AI into their operations. Primero's headquarters is located in Mexico City, with additional offices in Bogotá and Madrid. The company's client roster includes notable names such as Terpel, Smart Fit, Verde Valle, and Mexico City's Secretariat of Economic Development.",
  "summary": "Mexican Colombian AI startup Primero raised a $12M seed round co led by Kaszek and General Catalyst. Definition… The post Primero raises $12M seed round led by Kaszek and General Catalyst appeared first on LatamList .",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}