{
  "id": 7555670,
  "title": "Shopback Teams Up With The University Of Texas For Game Day Activations And More",
  "url": "https://urgent.news/2026/09/15/shopback-teams-up-with-the-university-of-texas-for-game-day",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-09-15T13:00:00.000Z",
  "source": {
    "name": "Forbes",
    "slug": "forbes",
    "url": "https://www.forbes.com/sites/sharonedelson/2026/09/15/shopback-teams-up-with-the-university-of-texas-for-game-day-activations-and-more/"
  },
  "original_language": "en",
  "account": null,
  "summary": "The University of Texas partnered with ShopBack for game day activations. There were partnerships that turned fandom into participation and an ongoing conversation.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}