{
  "id": 7555321,
  "title": "Netflix NFL Opener In Australia Draws 18.5M Viewers, Extending League’s Muted Start To Season",
  "url": "https://urgent.news/2026/09/15/netflix-nfl-opener-in-australia-draws-18-5m-viewers-extending-leagues",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-09-15T12:36:06.000Z",
  "source": {
    "name": "Deadline",
    "slug": "deadline",
    "url": "https://deadline.com/2026/09/netflix-nfl-australia-viewers-soft-start-to-season-1237103793/"
  },
  "original_language": "en",
  "account": null,
  "summary": "Netflix drew an average audience of 18.5 million for its live coverage of the first NFL game played in Australia, according to Nielsen. The viewership of the San Francisco 49ers-L.A. Rams game played in Melbourne equaled that of a game streamed last year from Brazil by YouTube. While retaining audience counts for plenty in today’s […]",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}