{
  "id": 7554384,
  "title": "OREO goes nuts as its Pistash-YO lights up Burj Khalifa",
  "url": "https://urgent.news/2026/09/15/oreo-goes-nuts-as-its-pistash-yo-lights-up-burj-khalifa",
  "topic": "world",
  "section": "World",
  "published": "2026-09-15T12:01:36.000Z",
  "source": {
    "name": "Gulf News",
    "slug": "gulf-news",
    "url": "https://gulfnews.com/uae/oreo-goes-nuts-as-its-pistash-yo-lights-up-burj-khalifa-1.500674160"
  },
  "original_language": "en",
  "account": "Dubai’s skyline was transformed with a delightful nutty touch as OREO introduced its new limited-edition pistachio cookie through a one-night-only projection on the world's tallest building, the Burj Khalifa. The launch marked the beginning of OREO's Now or Never campaign, showcasing their new Pistash-YO, a blend of the brand's signature chocolate-flavored biscuits and a cream infused with real pistachios. Pistash-YO is designed to give a Middle Eastern classic a fresh OREO twist, offering consumers an innovative way to enjoy the beloved cookie. Mohamed Yousry, Senior Director of Marketing at Mondelēz International for the Middle East, North Africa and Pakistan, highlighted OREO's commitment to innovation, stating that the new flavor was a response to evolving consumer tastes while staying true to the brand's core appeal. Pistash-YO, a limited-edition release, provides a short window for eager OREO fans to experience the unique nutty flavor, promising a distinctive taste that sets this OREO apart. The Burj Khalifa projection offered a bold and fitting stage for the launch, turning the iconic cookie into a citywide spectacle. With its limited availability, Pistash-YO invites consumers to discover and enjoy a new facet of the iconic OREO experience, blending familiarity with novelty in a memorable way.",
  "summary": "Dubai’s skyline received a deliciously nutty makeover as OREO celebrated the launch of its new limited-edition pistachio cookie with a one-night-only projection on Burj Khalifa. Last Saturday, the world-famous biscuit met the world’s tallest building in a playful Dubai moment that was impossible to miss. The spectacular activation brought OREO’s Now or Never campaign to life, introducing…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}