{
  "id": 7551240,
  "title": "R/GA’s new tool helps brands embrace the hyper-personalized future of advertising",
  "url": "https://urgent.news/2026/09/15/r-gas-new-tool-helps-brands-embrace-the-hyper-personalized-future-of",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-15T12:00:00.000Z",
  "source": {
    "name": "Fast Company",
    "slug": "fast-company",
    "url": "https://www.fastcompany.com/91603710/rga-brdna-sequencer-ai-tool"
  },
  "original_language": "en",
  "account": "The creative agency R/GA has developed a new AI tool called the BRDNA Sequencer to help brands embrace the hyper-personalized future of advertising. This tool allows brands to input their brand guidelines, such as fonts, colors, layout rules, and tone of voice, and then generates editable assets like social media posts, marketing emails, and CRM systems. The BRDNA Sequencer is unique because it is platform-agnostic, meaning it can work with any major AI chatbot. This is crucial in today's diverse AI tool landscape where workflows are shifting from one set of deliverables to ever-evolving efforts. R/GA's CEO, Sadie Thoma, emphasizes that the tool is designed for designers, by designers, and is a response to the need for brands to become more responsive, local, and omnipresent as AI shortens the timeline from marketing concepts to final assets. The tool is currently focused on generating static media, but R/GA plans to expand its capabilities to include video content in the future.",
  "summary": "The creative company R/GA thinks the marketing and advertising campaigns of the future will act like living systems, evolving with real-time data and responding to site-specific conditions. To make that possible, it says new platforms will have to come online—and it’s starting with a new AI tool called the BRDNA Sequencer. The BRDNA Sequencer trains itself on a company’s brand…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}