{
  "id": 7539189,
  "title": "Amazon is set to kick off Black Friday with its Prime Big Deal Days sale this October — here's everything you need to know",
  "url": "https://urgent.news/2026/09/15/amazon-is-set-to-kick-off-black-friday-with-its-prime-big-deal-days",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-09-15T11:19:03.000Z",
  "source": {
    "name": "TechRadar",
    "slug": "techradar",
    "url": "https://www.techradar.com/seasonal-sales/amazon-is-set-to-kick-off-black-friday-with-its-prime-big-deal-days-sale-this-october-heres-everything-you-need-to-know"
  },
  "original_language": "en",
  "account": "Amazon has announced the return of its Prime Big Deal Days sale, set to take place from October 6-7. This 48-hour event is exclusively for Prime members and offers deals similar in nature to the retailer's regular Prime Day sale. The sale will feature a range of products from brands such as Kindles, Blink, Ring, Fire TV, Shark, Ninja, Lego, Braun, and many more. Amazon has confirmed featured brands like Lego, Shark, Braun, Anker, and others, with new deals expected across tech, home, fashion, toys, and essentials. While the sale is not expected to include all the same deals as the full Black Friday sale in November, it serves as a preview of what's to come. Amazon has also confirmed the presence of own-brand tech products such as Blink, Ring, Fire TV, and Kindle. Despite recent price increases, there's hope for record-low prices on certain products, especially those from Amazon. New subscribers can sign up for a 30-day free trial of Amazon Prime.",
  "summary": "Amazon has announced that its Prime Big Deal Days sale is coming back on October 6 - 7, 2026, with 48 hours of deals available exclusively for Prime members — here's all the info and what to expect.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "Mashable",
        "title": "Amazon announces dates for Prime Big Deal Days, its 48-hour October Prime Day sale",
        "url": "https://urgent.news/2026/09/15/amazon-announces-dates-for-prime-big-deal-days-its-48-hour-october",
        "published": "2026-09-15T05:00:00.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}