{
  "id": 7532233,
  "title": "New service, same old stream? Why was S'pore chosen to be EPL's great streaming experiment?",
  "url": "https://urgent.news/2026/09/15/new-service-same-old-stream-why-was-spore-chosen-to-be-epls-great",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-09-15T10:52:04.000Z",
  "source": {
    "name": "Mothership",
    "slug": "mothership",
    "url": "https://mothership.sg/2026/09/epl-streaming-direct-to-consumer/"
  },
  "original_language": "en",
  "account": "In the first month of the English Premier League's streaming experiment, Premier League Plus, the league has launched a direct-to-consumer service in Singapore, though the service is not drastically different from what was already available. The price has remained the same and the app has only gained a few features, but remains largely similar. Some Singaporeans are skeptical about the quality of the stream, but many believe it is acceptable. The primary reason for choosing Singapore is not clear, but the league is reportedly considering it as a long-term option, aiming to replicate the success in other markets. StarHub, a Singaporean partner, has been chosen for the service due to its large customer base and the ease of sharing billing responsibilities. The league's move to in-house media production, following a decision to end its relationship with IMG, further supports the shift towards a more independent streaming service. While UK fans might face difficulties in accessing all matches through this service, the league may be aiming to combat piracy and improve their business model in the UK.",
  "summary": "Blame it on the video ref.",
  "key_points": [
    "Premier League launches direct-to-consumer service in Singapore",
    "Service remains largely similar to existing offerings",
    "StarHub chosen due to large customer base and billing ease"
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}