{
  "id": 752951,
  "title": "They Spent 18 Months Perfecting a Towel. Now Their 8-Figure Brand Is a Cool-Girl Status Symbol",
  "url": "https://urgent.news/2026/08/13/they-spent-18-months-perfecting-a-towel-now-their-8-figure-brand-is-a",
  "topic": "business",
  "section": "Business",
  "published": "2026-08-13T09:00:00.000Z",
  "source": {
    "name": "Inc.",
    "slug": "inc",
    "url": "https://www.inc.com/ali-donaldson/they-spent-18-months-perfecting-a-towel-now-their-8-figure-brand-is-a-cool-girl-status-symbol/91389701"
  },
  "original_language": "en",
  "account": null,
  "summary": "Weezie aimed to craft the best-in-class towel. The bootstrapped brand has become something much bigger than terry cloth.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}