{
  "id": 7523150,
  "title": "Jim Cramer Says Lululemon (LULU) is in “No Man’s Land” After Another Brutal Quarter",
  "url": "https://urgent.news/2026/09/15/jim-cramer-says-lululemon-lulu-is-in-no-mans-land-after-another",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-09-15T09:37:02.000Z",
  "source": {
    "name": "Yahoo Finance",
    "slug": "yahoo-finance",
    "url": "https://finance.yahoo.com/markets/stocks/articles/jim-cramer-says-lululemon-lulu-093702668.html"
  },
  "original_language": "en",
  "account": "Jim Cramer, on his Mad Money show, has labeled Lululemon Athletica Inc. (LULU) as being in \"no man's land\" following a tough quarter. Cramer asserts that the company has transitioned from a growth stock to one facing declining demand, increased competition, and execution issues. During the September 10 episode, Cramer pointed out that Lululemon's revenue fell 4% year-over-year to $2.4 billion, while comparable sales declined 9%. Americas' comparable sales dropped 12%, and international comparable sales slipped 3%. The company lowered its full-year revenue forecast to $10.35 billion-$10.50 billion and its diluted EPS outlook to $9.48-$9.73. Cramer believes Lululemon's challenges are no longer temporary, citing a more competitive athleisure market with brands such as Alo Yoga, Vuori, Athleta, and Fabletics. He highlights the difficulty of selling apparel at premium prices when demand is waning and competitors are aggressive, coupled with excess inventory issues. The company's new CEO, Heidi O'Neill, joined in September 8 after a transition period. Lululemon reported a diluted EPS of $2.92, with $0.86 coming from tariff refunds. Cramer emphasized that buying Lululemon due to its falling valuation is a losing strategy, as the company keeps cutting earnings numbers. He suspects the latest quarter might have been a \"kitchen sink\" quarter, clearing out bad news before the new CEO's leadership. Cramer remains cautious about buying Lululemon, stating that he can't recommend a purchase even with the stock's low price-to-earnings multiple. He considers the stock to be in a state of decline and needs evidence of improving demand and execution before it becomes an attractive investment.",
  "summary": null,
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}