{
  "id": 7520282,
  "title": "Brands Sent 57 Percent More Texts Last Year. Here’s the Reason Founders Keep Hitting Send",
  "url": "https://urgent.news/2026/09/15/brands-sent-57-percent-more-texts-last-year-heres-the-reason-founders",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-15T09:00:00.000Z",
  "source": {
    "name": "Inc.",
    "slug": "inc",
    "url": "https://www.inc.com/ali-donaldson/brands-sent-57-percent-more-texts-last-year-heres-the-reason-founders-keep-hitting-send/91405127"
  },
  "original_language": "en",
  "account": null,
  "summary": "No one is checking their emails. Consumer brands are increasingly sending messages that shoppers do actually open: texts.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}