{
  "id": 7508741,
  "title": "China’s inbound tourism revenue projected to reach B15tn by 2040",
  "url": "https://urgent.news/2026/09/15/chinas-inbound-tourism-revenue-projected-to-reach-b15tn-by-2040",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-09-15T08:01:00.000Z",
  "source": {
    "name": "Bangkok Post Business",
    "slug": "bangkok-post-business",
    "url": "https://www.bangkokpost.com/business/general/3320010/chinas-inbound-tourism-revenue-projected-to-reach-b15tn-by-2040"
  },
  "original_language": "en",
  "account": "UBS projects China's inbound tourism revenue will reach $470 billion (15.6 trillion baht) by 2040, more than doubling its current contribution to the economy. This growth, driven by an 8.9% compound annual rate from 2025, would account for 15% of the global tourism market by that time, according to UBS. Chen Xin, head of China leisure and transport research at UBS, highlighted that tourism from outside mainland China would make up 1.5% of China's GDP. The report suggests policymakers recognize inbound tourism as a key driver of consumption due to weak domestic demand. China has expanded visa-free travel to 50 countries since 2023, a 188% increase from pre-2023. International flight capacity for China trips may increase by 150% by 2040, offering competitive travel costs. UBS anticipates a shift in spending mix, with 78% of spending on accommodation, catering, and shopping by 2040, up from 51% in 2019. Tax-refund optimization and stronger domestic brands could boost shopping among foreign tourists. Hotels, airports, premium malls, and online travel agencies are seen as primary beneficiaries of foreign traffic. China's rich tourism resources, competitive prices, and improving accessibility position it well to capture a larger share of global travel spending, UBS noted.",
  "summary": "Revenue from inbound travel to China is forecast to reach US$470 billion (15.6 trillion baht) by 2040, more than doubling its current share of the economy and helping offset weak domestic demand, according to UBS.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}