{
  "id": 7501494,
  "title": "Singapore agencies shift to revenue sharing as AI cuts costs",
  "url": "https://urgent.news/2026/09/15/singapore-agencies-shift-to-revenue-sharing-as-ai-cuts-costs",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-15T07:34:10.000Z",
  "source": {
    "name": "Vietnam Investment Review",
    "slug": "vietnam-investment-review",
    "url": "https://vir.com.vn/singapore-agencies-shift-to-revenue-sharing-as-ai-cuts-costs-160749.html"
  },
  "original_language": "en",
  "account": "Singapore marketing agencies are transitioning toward revenue sharing models as artificial intelligence decreases operational costs and increases productivity. Traditional advertising agencies charge clients fixed monthly retainers regardless of results, a model that AI is disrupting. Administrative tasks, such as invoicing, quotations, reporting, campaign documentation, scheduling, and follow-ups, can now be largely automated, significantly reducing overhead costs. In production, AI handles editing, syncing footage, generating captions, and preparing ad-ready variations, reducing the time and cost required for video and design work. As a result, a small team's production capacity is multiplied, and the cost per campaign falls. This shift allows agencies to pass on lower costs to clients in the form of a minimal base fee, earning a share of the sales generated by their campaigns. Touchmkt, a Singapore agency, exemplifies this model, charging small and medium-sized enterprise (SME) clients a low base retainer that covers production costs and then earning a 5-9% share of the revenue attributed to their campaigns. This revenue-based model aligns the agency's and the client's goals, as both succeed when the client's sales increase. However, the revenue-sharing model requires strict attribution and risk absorption by the agency for underperforming campaigns. Nonetheless, for small businesses wary of paying retainers for activity rather than results, AI-driven revenue sharing represents a clear direction for the future of marketing.",
  "summary": "Marketing firms in Singapore are replacing fixed retainers with revenue sharing arrangements as artificial intelligence deployment lowers production costs and boosts staff output",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}