{
  "id": 7501382,
  "title": "Vietnam's farm exports go beyond volume with deeper processing, branding",
  "url": "https://urgent.news/2026/09/15/vietnams-farm-exports-go-beyond-volume-with-deeper-processing-branding",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-15T07:30:49.000Z",
  "source": {
    "name": "SGGP English Edition Business",
    "slug": "sggp-english-edition-business",
    "url": "https://en.sggp.org.vn/vietnams-farm-exports-go-beyond-volume-with-deeper-processing-branding-post129697.html"
  },
  "original_language": "en",
  "account": "Vietnam's agricultural export sectors have reached a billion-dollar value, boasting a vast market network. However, to unlock further value-added potential, the country must focus on deep processing, building distinct Vietnamese brands, and gaining direct access to global distribution systems. Industry experts highlight that deep processing can significantly enhance the value of raw materials. For instance, coffee cherry skins, previously discarded, are now transformed into high-value cascara tea, yielding a price approximately four times that of raw coffee beans. The product has been exported to countries like the Netherlands, Italy, and Germany. Phuc Sinh Group, a prominent player, has shifted around 98 percent of its revenue from raw material exports to processed goods. Similarly, Vinh Thanh Dat Food Joint Stock Company has developed ready-to-eat eggs tailored to Japan's market standards, necessitating upgrades to Food Safety System Certification (FSSC) and changes in recipes, ingredients, and quality control processes. The first shipment of 172,000 ready-to-eat eggs under the VFood brand reached Japan in June 2026. To become a significant agricultural and food hub in the region, Vietnam needs to enhance supply-chain efficiency, intensify deep processing, and adhere to sustainability standards. Minister of Agriculture and Environment Trinh Viet Hung stresses the need for Vietnam to transition from a production-centric mindset to an agricultural economy, with market demand as the guiding principle. To seize the golden opportunity to deepen Vietnam's integration into global markets, the Vietnamese Government should support businesses in creating integrated supply chains encompassing raw-material production, processing, quality control, logistics, and distribution.",
  "summary": "Vietnam has agricultural export sectors hitting billion-dollar value with a wide-reaching market network, but added value still needs to come from deep processing, branding, and the ability to bring products directly into global distribution systems.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}