{
  "id": 7500255,
  "title": "Those new service sector jobs",
  "url": "https://urgent.news/2026/09/15/those-new-service-sector-jobs",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-15T07:33:49.000Z",
  "source": {
    "name": "Marginal Revolution",
    "slug": "marginal-revolution",
    "url": "https://marginalrevolution.com/marginalrevolution/2026/09/those-new-service-sector-jobs-17.html"
  },
  "original_language": "en",
  "account": "Local college students rely on concierge companies to serve as their personal \"moms,\" offering a range of support services. These student support firms, like MindyKnows, the Bama Mama, the GA Mom, and Campus Mom, have gained popularity in recent years as parents become increasingly anxious for their children's well-being. The services offered by these companies vary, but they often include holistic wellness check-ins, laundry services, and sorority recruitment assistance.\n\nMindyKnows' founder, Horwitz, goes above and beyond by bringing students balloons on their birthdays, providing chicken soup when they're ill, and even sitting with them in the emergency room. She takes care of prescription pickups for busy students and even bakes homemade challah for them. Additionally, she coordinates with the bedbug exterminator, keeps parents informed with photos and updates via text, and recommends local doctors and landlords.\n\nThe services provided by these student concierge companies cater to the growing demand from parents who want to ensure their children's health, comfort, and success throughout their college experience.",
  "summary": "Horwitz is in the business of playing a version of mom for local college students. Concierge companies offering student support have existed for decades. But in recent years, a new crop of upstarts — such as Horwitz’s company, MindyKnows; the Bama Mama in Alabama; the GA Mom in Georgia; and Campus Mom in Texas — have […] The post Those new service sector jobs appeared first on Marginal REVOLUTION…",
  "key_points": [
    "Student concierge companies like MindyKnows gain popularity",
    "Services include wellness check-ins, laundry, sorority recruitment",
    "Founder Horwitz provides personalized care and support"
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}