{
  "id": 7479718,
  "title": "Amazon announces dates for Prime Big Deal Days, its 48-hour October Prime Day sale",
  "url": "https://urgent.news/2026/09/15/amazon-announces-dates-for-prime-big-deal-days-its-48-hour-october",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-09-15T05:00:00.000Z",
  "source": {
    "name": "Mashable",
    "slug": "mashable",
    "url": "https://mashable.com/life/amazon-prime-big-deal-days-dates-2026"
  },
  "original_language": "en",
  "account": "Amazon has announced that its annual Prime Big Deal Days event will take place from October 6th to October 7th, a 48-hour members-only sale that serves as the unofficial kickoff for the holiday shopping season. The move up from mid-July to late June comes in response to the FIFA World Cup and the U.S. 250th anniversary.\n\nPrime Big Deal Days is a two-day event exclusive to Prime members, offering deals on various products including Amazon devices like Kindle e-readers, Fire TVs, and Echo smart speakers. The sale also features extended free trials for Amazon services like Amazon Music Unlimited, and exclusive deals from popular brands including Apple, Bissell, Bose, Dyson, Eufy, Keurig, KitchenAid, Lego, Ninja, Samsung, Shark, and Sony.\n\nTech deals are expected to be especially popular this year due to a RAM shortage causing significant price hikes across the market. Amazon itself raised prices on over 20 devices last month due to increased costs for memory and storage components. Early offers may become available as soon as this week, but Prime membership is required to shop the sale.",
  "summary": "Amazon's Prime Big Deal Days sale will run from Oct. 6 to 7 this year, the company announced Tuesday. Here's what shoppers should know ahead of time.",
  "key_points": [
    "Amazon's Prime Big Deal Days from October 6th to 7th",
    "48-hour members-only sale as unofficial holiday shopping kickoff",
    "Popular tech deals due to RAM shortage causing price hikes"
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "Mashable",
        "title": "Amazons giving Prime members $1,500 to buy a car through Amazon Autos — heres how to cash in",
        "url": "https://urgent.news/2026/09/15/amazons-giving-prime-members-1-500-to-buy-a-car-through-amazon-autos",
        "published": "2026-09-15T07:00:00.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}