{
  "id": 747755,
  "title": "Smaller FMCG brands struggle with consumer reach",
  "url": "https://urgent.news/2026/08/13/smaller-fmcg-brands-struggle-with-consumer-reach",
  "topic": "business",
  "section": "Business",
  "published": "2026-08-13T06:52:17.000Z",
  "source": {
    "name": "The Economic Times",
    "slug": "the-economic-times",
    "url": "https://economictimes.indiatimes.com/industry/cons-products/fmcg/smaller-fmcg-brands-struggle-to-expand-consumer-reach/articleshow/133202663.cms"
  },
  "original_language": "en",
  "account": null,
  "summary": null,
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}