{
  "id": 7471339,
  "title": "In Graphic Detail: Inside the scramble to measure a brand’s AI visibility",
  "url": "https://urgent.news/2026/09/15/in-graphic-detail-inside-the-scramble-to-measure-a-brands-ai",
  "topic": "ai",
  "section": "AI",
  "published": "2026-09-15T04:01:00.000Z",
  "source": {
    "name": "Digiday",
    "slug": "digiday",
    "url": "https://digiday.com/marketing/in-graphic-detail-inside-the-scramble-to-measure-a-brands-ai-visibility/"
  },
  "original_language": "en",
  "account": "Marketers are discovering that artificial intelligence (AI) doesn't boost their brand visibility; rather, it determines whether their brands are even considered. This change is already transforming the industry. The Interactive Advertising Bureau (IAB) has started developing a framework to standardize how AI visibility can be measured, as there is currently no universally accepted baseline for data collection or what drives a recommendation.\n\nAs a result, confusion is spreading within companies. The need for experts in AI search is leading to the hiring of heads of AI search, as the true workings of the technology are still unclear. Some brands are taking matters into their own hands, reallocating ad budgets to influence how chatbots describe them when queried. Reddit's recent decline in ChatGPT recommendations illustrates why businesses are exploring multiple strategies simultaneously, rather than waiting to determine which approach is most effective. For more on this story, visit digiday.com. To stay updated on media, marketing, and the future of television, sign up for Digiday newsletters.",
  "summary": "Marketers are catching on that AI doesn’t rank their brands, it decides whether it gets brought up at all. That shift is already reshaping how the industry works.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}