{
  "id": 746895,
  "title": "Dongwon Tuna Taps BTS Jin to Promote Protein and Global Growth",
  "url": "https://urgent.news/2026/08/13/dongwon-tuna-taps-bts-jin-to-promote-protein-and-global-growth",
  "topic": "business",
  "section": "Business",
  "published": "2026-08-13T08:40:52.000Z",
  "source": {
    "name": "Korea IT Times",
    "slug": "korea-it-times",
    "url": "https://www.koreaittimes.com/news/articleView.html?idxno=156104"
  },
  "original_language": "en",
  "account": "Dongwon F&B, the company behind the popular Dongwon Tuna brand, is launching a new marketing campaign to promote the high-protein image of its product and expand its global presence. The campaign features BTS member Jin, who will be the face of the \"Dongwon Tuna Super Tuna\" campaign. The commercial showcases Jin riding a giant tuna through the ocean, emphasizing the \"sea protein\" concept and positioning seafood as a healthy and convenient dietary option alongside meat and plant-based alternatives. The campaign's slogan, \"Sea Protein, Bada,\" is a play on words in Korean, using the similar pronunciation of \"sea\" and \"take it.\" Dongwon F&B aims to capitalize on Jin's global popularity as a K-pop star to boost the brand's appeal among younger consumers and international audiences. The company is also promoting the nutritional value of Dongwon Tuna, with a 135-gram can containing 25 grams of protein, which amounts to nearly half of the daily protein intake recommended for adults. To encourage consumer engagement, Dongwon F&B is offering a \"BTS Jin Super Tuna Gift Set\" and consumer-participation promotions, including AI-generated images of consumers riding a tuna and verifying their purchase of Dongwon Tuna. Selected participants will receive prizes such as a one-year Dongwon Tuna subscription and a portable battery shaped like a tuna can. The campaign is part of Dongwon F&B's broader strategy to establish Dongwon Tuna as a global food brand, leveraging the brand's strong association with BTS Jin and the rising trend of convenient protein-rich foods and global marketing by K-pop stars.",
  "summary": "Dongwon F&B is stepping up efforts to strengthen the high-protein image of its Dongwon Tuna brand, using BTS member Jin to appeal to consumers in Korea and overseas. Following the buzz surrounding Jin’s “Super Tuna” and the brand’s collaboration last year, the company is now positioning seafood-base",
  "key_points": [
    "Dongwon Tuna launches campaign with BTS Jin to promote high-protein image and global growth.",
    "Jin featured in commercial riding giant tuna, emphasizing sea protein concept."
  ],
  "editors_take": "Dongwon F&B's partnership with BTS Jin repositions its tuna brand as a global, health-conscious food option, leveraging the star's popularity to boost appeal among younger consumers and international audiences.",
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}