{
  "id": 7468427,
  "title": "When electrification meets digitalisation: Unlocking efficiency, resilience and measurable carbon reduction",
  "url": "https://urgent.news/2026/09/15/when-electrification-meets-digitalisation-unlocking-efficiency-7468427",
  "topic": "world",
  "section": "World",
  "published": "2026-09-15T04:00:00.000Z",
  "source": {
    "name": "The National UAE",
    "slug": "the-national-uae",
    "url": "https://www.thenationalnews.com/advertorial/2026/09/15/when-electrification-meets-digitalisation-unlocking-efficiency-resilience-and-measurable-carbon-reduction/"
  },
  "original_language": "en",
  "account": "Electrification and digitalisation, once considered separate fields, are now converging as the defining force shaping infrastructure in the Middle East and Africa, according to Amel Chadli, president of the Gulf cluster at Schneider Electric. This convergence offers the greatest opportunity for building infrastructure that is efficient, resilient, and genuinely sustainable. Governments, developers, and industry leaders in the region are now focusing on accelerating the convergence of these two concepts.\n\nThe region is experiencing one of the most ambitious infrastructure build-outs in the world, with new cities, expanded grids, data centers, transport networks, and industrial zones rising rapidly. The decisions made about how to power and manage these assets will shape the region's carbon trajectory for decades. Electrification provides the foundation by reducing reliance on fossil fuels, while digitalisation brings visibility into energy use, helping operators identify efficiency gains. By combining these two, businesses and organisations can see measurable outcomes, such as lower energy consumption and fewer unplanned outages.\n\nFor example, Schneider Electric's work with the UAE retail group Brands For Less resulted in a 10-15% reduction in store energy consumption, leading to plans to scale the solution across 26 stores, with potential expansion to over 120 locations. Resilience is a critical aspect of this convergence, as the region faces extreme heat, water stress, and the operational risks associated with climate change. Digitalised electrical infrastructure can anticipate strain, reroute power intelligently, and recover faster from disruptions.\n\nHowever, for technology to deliver true value, there is a pressing need to address the skills gap. Engineers trained a decade ago require new capabilities in data analytics and system integration, while young graduates with strong digital skills often need exposure to the physical realities of power infrastructure. To bridge this gap, companies like Schneider Electric are investing in training programs, partnerships with technical universities, and hands-on apprenticeships. The goal is to build a workforce that can seamlessly operate across both disciplines, running the region's infrastructure for the next 30 years.",
  "summary": "Electrification and digitalisation have always been considered two separate conversations in the energy world. One belongs to engineers laying cables and building substations. The other belongs to software teams and data specialists. That line has now blurred and, according to Amel Chadli, president of the Gulf cluster at Schneider Electric, the convergence of the two concepts is fast becoming…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "The National Business",
        "title": "When electrification meets digitalisation: Unlocking efficiency, resilience and measurable carbon reduction",
        "url": "https://urgent.news/2026/09/15/when-electrification-meets-digitalisation-unlocking-efficiency",
        "published": "2026-09-15T04:00:00.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}