{
  "id": 7449305,
  "title": "Flipkart finds Minutes-shaped redemption after years of struggle",
  "url": "https://urgent.news/2026/09/15/flipkart-finds-minutes-shaped-redemption-after-years-of-struggle",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-15T02:30:33.000Z",
  "source": {
    "name": "The Ken",
    "slug": "the-ken",
    "url": "https://the-ken.com/story/flipkart-finds-minutes-shaped-redemption-after-years-of-struggle/"
  },
  "original_language": "en",
  "account": "Minutes, the quick-commerce arm of Flipkart, is thriving under the leadership of Kunal Gupta, who meticulously reviews stock data and SKU-level performance every week. Formerly a struggling venture, Minutes now boasts 1,000 fulfillment centers and dark stores in 130 cities and 8,000 pincodes, surpassing Swiggy Instamart in the top ten metros. The company has already contributed 20-25% of Flipkart's overall business, generating Rs 1,200 crore monthly. As quick commerce continues to boom, outpacing overall digital commerce growth in 2026, Minutes represents a crucial growth area for Flipkart, which must now pivot from its earlier delay in offering 10-minute delivery.",
  "summary": "The post Flipkart finds Minutes-shaped redemption after years of struggle appeared first on The Ken .",
  "key_points": [
    "Minutes, Flipkart's quick-commerce arm, is thriving under Kunal Gupta's leadership.",
    "Now has 1,000 fulfillment centers and dark stores in 130 cities, surpassing Swiggy Instamart.",
    "Contributes 20-25% of Flipkart's overall business, generating Rs 1,200 crore monthly."
  ],
  "editors_take": "Minutes' turnaround cements Flipkart's presence in the booming quick-commerce sector, shifting its focus from delayed 10-minute delivery to a thriving business contributing significantly to its overall growth.",
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}