{
  "id": 7444315,
  "title": "Milan, a digital platform to connect trade fairs and the area",
  "url": "https://urgent.news/2026/09/15/milano-una-piattaforma-digitale-per-connettere-fiere-e-territorio",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-15T02:02:01.000Z",
  "source": {
    "name": "Il Sole 24 Ore",
    "slug": "il-sole-24-ore",
    "url": "https://www.ilsole24ore.com/art/milano-piattaforma-digitale-connettere-fiere-e-territorio-AJ75E9CB"
  },
  "original_language": "it",
  "account": "Fondazione Fiera Milano has launched a digital platform called \"My Fair Plus – Beyond the Exhibition\" to enhance the experience of visitors and exhibitors attending trade fairs in Milan. The platform provides cultural opportunities, event calendars, and train travel information. The initiative aims to promote the local area to the 4.5 million people who visit Fiera Milano's events each year, as well as a potential 15 million people worldwide. The project is supported by Italian Tourism Minister Gianmarco Mazzi and partners including Teatro alla Scala, Trenitalia, and Trenord.",
  "summary": "My Fair Plus is born, promoted by Fondazione Fiera Milano in collaboration with the city's main cultural institutions.",
  "key_points": [
    "My Fair Plus platform connects exhibitions with Italian territory",
    "Over 4.5 million visitors annually to Fiera Milano events",
    "Minister Gianmarco Mazzi highlights platform's technological appeal"
  ],
  "editors_take": "My Fair Plus strengthens Milan's events by integrating them with local culture and services, aiming to boost visitor experience and expand the city's appeal to a broader global audience.",
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}