{
  "id": 7424373,
  "title": "Beyond Ader Error: 7 Korean menswear brands to know, from JiyongKim to Post Archive Faction",
  "url": "https://urgent.news/2026/09/14/beyond-ader-error-7-korean-menswear-brands-to-know-from-jiyongkim-to",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-09-14T23:19:42.000Z",
  "source": {
    "name": "Channel News Asia",
    "slug": "channel-news-asia",
    "url": "https://www.channelnewsasia.com/style-beauty/korean-menswear-6351166"
  },
  "original_language": "en",
  "account": "Beyond Ader Error: Discovering 7 Korean Menswear Brands Worth Exploring\n\nSeoul, the fashion capital of Korea, boasts a vibrant and eclectic menswear scene. While brands like Ader Error and Amomento have gained international recognition, there are numerous other Korean labels worth exploring. Here are seven Korean menswear brands that should be on your radar.\n\nFirst up is JiyongKim, a designer with an impressive background. Having worked at Lemaire and Louis Vuitton, Kim has perfected a sun-bleaching technique that gives his garments a unique, natural look. His pieces have been worn by celebrities such as BigBang's G-Dragon and BTS's J-Hope, but the real appeal lies in the authenticity of each item. For more information, visit JiyongKim's official website.\n\nNext on the list is Pottery, or PTRY. This brand focuses on clean, timeless pieces that can easily transition from work to casual settings. With a minimalist approach to design, Pottery creates tailored shirts, blazers, and trousers that exude sophistication. Their standout piece, the Double Breast Coat, offers a blend of refinement and daring. You can find Pottery in Seoul or shop internationally via Musinsa Global.\n\nSan San Gear is another noteworthy brand that combines streetwear, outdoor clothing, and techwear elements. With a futuristic aesthetic, San San Gear creates innovative pieces such as trousers with curved seams and jackets with intricate piping and panelling. The Affine Curve Pants and Suffix Puffer Jacket are excellent introductions to their collection. San San Gear has collaborated with major brands like Puma and Asics, making it a popular choice among fashion enthusiasts. For more details, visit San San Gear's official website.\n\nInsilence is a minimalist label that has been around since 2013. Its clothing is characterized by clean lines, architectural tailoring, and restrained color palettes. The brand's oversized outerwear, boxy tops, and straight trousers create an impression of sophistication without compromising on comfort. With a slightly geeky aesthetic, Insilence's Base Line collection of tanks, T-shirts, and long-sleeved tees offers versatile layering options. International shipping is available through Musinsa Global.\n\nLastly, we have Post Archive Faction, a label that pushes the boundaries of traditional menswear. This brand embraces the unconventional by combining references from various fashion subcultures. Post Archive Faction creates pieces that challenge expectations, making them stand out in a crowded market. For those seeking a bold and unique addition to their wardrobe, Post Archive Faction is definitely worth checking out.\n\nThese seven Korean menswear brands showcase the country's ability to blend diverse influences and create unique, high-quality designs. Whether you're drawn to the sun-bleached garments of JiyongKim, the timeless pieces of Pottery, or the innovative creations of San San Gear and Post Archive Faction, Seoul's menswear scene has something for everyone.",
  "summary": "From indie Seoul labels to rising names redefining streetwear, tailoring and techwear, these are the Korean menswear brands to know.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}