{
  "id": 7418167,
  "title": "WhatsApp Business Platform pricing in rupees — and the two things that change on 1 October 2026",
  "url": "https://urgent.news/2026/09/14/whatsapp-business-platform-pricing-in-rupees-and-the-two-things-that",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-09-14T22:31:50.000Z",
  "source": {
    "name": "Dev.to",
    "slug": "dev-to",
    "url": "https://dev.to/preciousky_45d956626d31c3/whatsapp-business-platform-pricing-in-rupees-and-the-two-things-that-change-on-1-october-2026-4ko0"
  },
  "original_language": "en",
  "account": "WhatsApp Business Platform pricing in rupees is set to change on October 1, 2026. Until mid-2025, Meta charged per 24-hour conversation, but since July 2025, it charges per template message delivered. Free-form, non-template messages have not been charged since November 2024. In India, the rates are as follows: Marketing - ₹0.8631, Utility - ₹0.1150, Authentication - ₹0.1150. As of October 1, 2026, Service messages will also start being charged at the same rate as utility and authentication in the user's market (₹0.1150 per message). There is a free tier of 1,000 service messages per business phone number per month, but it does not roll over. Additionally, utility templates sent in reply to a user will become chargeable again from October 1, 2026.",
  "summary": "Disclosure: I work on ZoopCoder , a small Indian dev shop that builds WhatsApp chatbots as a paid service. Every per-message rate below is Meta's , taken from Meta's own published rate card, and is billed by Meta directly to your WhatsApp Business account — none of it reaches us. The one paid thing we sell is at the end, clearly marked. WhatsApp Business Platform pricing has changed twice in…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}