{
  "id": 740757,
  "title": "Ice cream makers bet consumers still want treats, just healthier ones",
  "url": "https://urgent.news/2026/08/13/ice-cream-makers-bet-consumers-still-want-treats-just-healthier-ones",
  "topic": "health",
  "section": "Health & Medicine",
  "published": "2026-08-13T06:55:49.000Z",
  "source": {
    "name": "The Business Times - Companies & Markets",
    "slug": "the-business-times-companies-markets",
    "url": "https://www.businesstimes.com.sg/companies-markets/consumer-healthcare/ice-cream-makers-bet-consumers-still-want-treats-just-healthier-ones"
  },
  "original_language": "en",
  "account": "The ice cream industry is adapting to shifting consumer preferences, with manufacturers focusing on reducing calorie content, boosting protein levels, and simplifying ingredient lists. The rise of appetite-suppressing GLP-1 drugs and increasing demand for healthier foods have pushed companies to reformulate their products to align with these trends. US ice cream sales volumes fell by 1.5% in the first quarter of 2023, while GLP-1 users reportedly cut frozen treat consumption by at least 10%. Despite these challenges, manufacturers remain confident that consumers will continue to indulge in ice cream as long as it offers a healthier alternative. Brands like Magnum, Blue Bunny, and Ferrero's Halo Top are investing in wellness-oriented offerings, such as low-calorie and high-protein options, to meet consumer demands. The wellness trend is not limited to the US and is expected to impact ice cream brands globally, as consumers increasingly seek healthier indulgences.",
  "summary": "The rise of appetite suppressants and demand for healthier foods pushes manufacturers to cut portion sizes and simplify ingredients lists",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "Japan Times",
        "title": "Ice cream makers bet consumers still want treats, just healthier ones",
        "url": "https://urgent.news/2026/08/13/ice-cream-makers-bet-consumers-still-want-treats-just-healthier-ones-743666",
        "published": "2026-08-13T07:06:00.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}