{
  "id": 7405668,
  "title": "Xbox CEO Asha Sharma May Have Personally Responded to Your Customer Support Ticket",
  "url": "https://urgent.news/2026/09/14/xbox-ceo-asha-sharma-may-have-personally-responded-to-your-customer",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-09-14T21:20:07.000Z",
  "source": {
    "name": "IGN",
    "slug": "ign",
    "url": "https://www.ign.com/articles/xbox-ceo-asha-sharma-may-have-personally-responded-to-your-customer-support-ticket"
  },
  "original_language": "en",
  "account": "In a recent profile in The Wall Street Journal, details emerged about Xbox's new CEO, Asha Sharma, and her unique approach to understanding her company's customers. It was revealed that Sharma spends a few hours each month responding to customer support tickets, which may have given her a nonzero chance of personally addressing a ticket from a player over the past six months. Known for her focus on Xbox's underserved core franchises, Sharma has recently tasked her studios to prioritize these areas, leading to the development of a new Fallout RPG by Obsidian Entertainment under the direction of Josh Sawyer. This move has garnered significant fan approval. Additionally, Sharma has made headlines for signing renowned game director Hideo Kojima, expanding their previous agreement to include the Metal Gear Solid spiritual successor, Death Stranding.",
  "summary": "New-ish Xbox CEO Asha Sharma has had a busy first six months on the job, including killing the divisive \"This is Xbox\" marketing campaign, slashing Xbox Game Pass Ultimate's subscription price, and unfortunately also overseeing mass layoffs and development studio spin-outs. But as Sharma has gotten settled in her job, she's also been spending time understanding Xbox's products and customers in…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}