{
  "id": 7390191,
  "title": "Sydney Sweeney's nearly nude ad is drawing backlash — but she might have the last laugh",
  "url": "https://urgent.news/2026/09/14/sydney-sweeneys-nearly-nude-ad-is-drawing-backlash-but-she-might-have",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-14T19:59:31.000Z",
  "source": {
    "name": "Business Insider",
    "slug": "business-insider",
    "url": "https://www.businessinsider.com/sydney-sweeney-controversial-nude-ad-novig-sports-prediction-brand-experts-2026-9"
  },
  "original_language": "en",
  "account": "Sydney Sweeney, known for her provocative work, is again at the center of controversy after appearing in a nearly nude ad campaign for upstart sports prediction app Novig. The ad, which shows Sweeney almost completely naked save for some strategically placed sports equipment, has generated more positive than negative posts online, according to data firm Peak Metrics.\n\nThe campaign has drawn backlash, with critics including female Olympic athletes like Ariarne Titmus, who expressed indignation on social media. Advertising agency JOAN London's Nicky Vita deemed the campaign \"a bit lazy,\" noting that it \"just: Sexy girl talking to men while looking super sexy.\"\n\nDespite the controversy, Novig CEO Jacob Fortinsky sees the campaign as a significant bet for the football season, stating it accounted for most of the company's marketing dollars. Social media mentions of Novig spiked more than ninefold after Sweeney's campaign, with nearly half of the posts about it being neutral and nearly twice as many favorable as unfavorable.\n\nWhile there is a risk that the campaign could hurt Novig's brand credibility, especially among women, the company's recent $75 million Series B funding round has bolstered its financial standing. Novig has seen a boost in awareness, but translating this publicity into sustained customer interest remains a question mark.",
  "summary": "Peak Metrics found the Sydney Sweeney ad campaign for Novig had generated more positive than negative posts online.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "Fast Company",
        "title": "Female athletes push back on Sydney Sweeney’s Novig ad for sexualizing women in sports",
        "url": "https://urgent.news/2026/09/14/female-athletes-push-back-on-sydney-sweeneys-novig-ad-for-sexualizing",
        "published": "2026-09-14T19:28:00.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}