{
  "id": 738948,
  "title": "Reinventing the press release",
  "url": "https://urgent.news/2026/08/13/reinventing-the-press-release",
  "topic": "business",
  "section": "Business",
  "published": "2026-08-13T05:30:00.000Z",
  "source": {
    "name": "Emerging Europe",
    "slug": "emerging-europe",
    "url": "https://emerging-europe.com/reinventing-the-press-release/"
  },
  "original_language": "en",
  "account": null,
  "summary": "Too many firms say too much about too little and miss the news that counts. In a hollowed-out media, the press release is overdue a rethink. “If you’ve got nothing to say, say nothing.” Not my words, but those of the inimitable Right Honourable Jim Hacker, the fictional prime minister of the United Kingdom in […] Reinventing the press release was originally published on Emerging Europe .",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}