{
  "id": 7386908,
  "title": "Female athletes push back on Sydney Sweeney’s Novig ad for sexualizing women in sports",
  "url": "https://urgent.news/2026/09/14/female-athletes-push-back-on-sydney-sweeneys-novig-ad-for-sexualizing",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-09-14T19:28:00.000Z",
  "source": {
    "name": "Fast Company",
    "slug": "fast-company",
    "url": "https://www.fastcompany.com/91606949/sydney-sweeney-novig-ad-controversy-why-female-athletes-are-mad"
  },
  "original_language": "en",
  "account": "Female athletes are voicing their discontent over Sydney Sweeney's sports trading app ad, claiming it sexualizes women in sports. The minute-long video features the Euphoria actress almost fully nude, interspersed with sports-themed props, and emphasizes that Novig is distinct from other prediction markets. Sweeney is also joining Novig as a strategic partner and equity holder. Female athletes like Canadian alpine skier Cassidy Gray and Paralympian long jump athlete Beatriz Haz have criticized the ad, stating it sets women back by sexualizing them rather than allowing them to compete at their highest level. Some defenders of the ad argue it's not related to women in sports, but critics point out the ad's creative direction feeds into the sexualization of women in sports. The backlash has raised questions about the normalization of sports betting in the U.S. and whether the controversy surrounding the ad is actually benefiting Novig's goals.",
  "summary": "Sydney Sweeney is once again at the center of online controversy, with female athletes around the world speaking out against the actress’s latest project—an ad for sports trading app Novig. In a minute-long video, the Euphoria actress promoted the prediction market platform ahead of football season, cutting between shots of her almost entirely nude alongside sport-themed props, as she explains…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "Business Insider",
        "title": "Sydney Sweeney's nearly nude ad is drawing backlash — but she might have the last laugh",
        "url": "https://urgent.news/2026/09/14/sydney-sweeneys-nearly-nude-ad-is-drawing-backlash-but-she-might-have",
        "published": "2026-09-14T19:59:31.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}